Nature lifecare products

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Approaches used:

• Typography Combination

• Nature leaf

• Contrasting Colors

'Care you can believe in, evolve in'

This is the company's tagline that gave me a good direction on coming up with a idea for this logo. Since it is a lifecare company, the client requested to have an earthly feeling in the logo to give the customers an idea of how the ingredients used in the products are natural and authentic. 

To complete that path, my process began by sketching out the elements I wanted to include in the logo,

• Leaf/or any other natural element

• A soapy effect, as most products are water-based

• Typography combination (most voted among other approaches)

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Later, when it came to the designing, I created the L and E type illustration first. Then I made the abstract leaf for its background. Further I combined both and the last feature left was the soapy effect which I was able to achieve by adding some bubbles on the top.